Now that your firm is up and running, you've created a website where people may buy, use, or subscribe to your offerings. "How much do Google Ads cost?" is likely the next question on your mind today. Since the Google Ads network's cost structure is affected by several factors, there is no one correct response. To assist you in establishing a budget for Google Ads and successfully advertise with google ads, we have compiled this detailed guide.
What Does Google Ad Spend Look Like?
To put it simply, there is no set fee or minimum amount needed to advertise on Google, so you can spend as much or as little as you choose. You might even be eligible for Google's free advertising budget if your organisation is a charity, which would mean that text ads would be free for you.
Due to the high level of competition, however, increasing expenditure on Google Ads does not necessarily ensure success. To make a splash in that congested area, you'd need a lot more than, say, 50 AED.
Choosing an Appropriate Google Ad Budget
Make sure you have enough money to advertise on google and run ads where people are likely to see them, regardless of the network you choose, like:
- YouTube
- Google Display Network (GDN)
- Google Search Partners Network
Since the majority of Google Search Network users do not bother to go past the first page of results, it is wise to set aside sufficient funds to display advertising on that page.
Spending money on ads on the Google Display Network is useless if they don't result in actual, measurable impressions. For an ad to be deemed "viewable" when placed on a page, half of its surface area must be visible for one complete second; otherwise, the ad is not considered an impression. Video advertisements are considered "viewable" after two seconds of playtime.
Make sure your YouTube budget is sufficient to attract views for your videos. The quality of user engagement is critical for YouTube advertisements, just like for video ads on the Google Display Network, because they can be skipped. In competitive auctions, ads with more engagement usually cost more because of their higher quality score. You can take help of Dubai digital marketing company for assistance as well.
What Drives Up the Price of Google Ads
Many things affect how much it will cost to target keywords and places:
1. Competitiveness:
The quantity of advertisers putting in bids for identical keywords.
2. Google's Evaluation:
The relevance and quality score of your ad.
3. Search Volume:
How frequently people are searching for the keywords you have selected.
4. Audience Size:
That is, the number of people who read or watch your targeted websites, applications, or channels.
5. Targeting Methods:
Fine-tuning your targeting parameters.
Ads on Google do not have a minimum price. Decide on how you will distribute your funds before you create a budget for a new campaign. Verify the number of viewable impressions your advertisements are receiving, and then decide whether to raise the budget or make campaign adjustments to improve visibility for your desired keywords. A digital marketing agency in Dubai can also help to adjust and improve your ad pricing strategy.
A professional digital marketing agency can help you reach your marketing objectives if you're diligent with your spending and concentrate on visible impressions.
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