How AR is playing a great role in Ecommerce Industry?


E Commerce is one of the most interesting, and fastly growing industries in recent times. An
app development company in the USA has shared different portfolios where they’ve made the Ecommerce design and development work easier. 

Gone are the days when people had to visit the stores and get the parcels or have to do the shopping because there was no other way to get the articles. 

Now from shopping online to getting the groceries delivered to the doorsteps, everything is made easier for the end users and it’s all due to the hard work of the app developers who’re playing a great role in the design and development phase of the application. 

They are learning all the newly launched frameworks and technologies like, AR, VR, METAVERSE and a lot more to get it integrated within the application. 

For instance, if we talk about the AR technology, we know the fact that these technologies are now easily integrated within the app development of Ecommerce app’s feature that enables them to make the purchases online by checking the clothing on themselves virtually. 

With virtual means, the ladies are actually enjoying the overall working of the application. For instance, if they’re looking for ways to get the work done, or confused with the choosing process of any lipstick shade or any other dress then, they can dry run it using the AR feature of the application. 

Sounds interesting, and amazing no?

Anyhow, in this blog, we are going to explore the positive impacts of AR over the E Commerce industry and how people are enjoying using it for a longer run. 

Let’s get started then!

Impacts of AR on Ecommerce Domain

Augmented Reality (AR) is playing a great role in transforming the eCommerce industry. They are doing so by creating immersive shopping experiences that are actually bridging the gap between online shoppers and online stores shopping.

Anyhow, here is how AR is playing a great role in the digital world:

  1. Virtual Try On and Product Visualization

We have already discussed it for you in the start of the article, but with AR you can try on clothing, jewelry, or makeup virtually, helping all the users to see if that item is looking good on them without even physically wearing it.

Due to AR integration with Ecommerce clothing apps, it reduces uncertainty and enhances customer confidence.

Similarly, AR is allowing the users to visualize the furniture and decor patterns in the actual space, and making it easier for them to gauge the fit, and size. In this way, the chances of return and exchange are actually decreasing.

  1. Enhanced Product Information

An app development company in San Francisco also made the revelation that customers can view and interact with 3D models of products, viewing it from the angles, and in this way they are getting a more realistic understanding of the product.

Next we have the AR feature that overlays with the quick display of the detailed products, demonstrating how the products function and showcases the key features in front of the users that actually catches their attention in the real time. 

  1. In Store Navigation and Shopping Assistance

Most of the stores are now offering AR navigation to the users that allows the shoppers to locate the items within the large retail spaces, and display all the interactive product reviews in a holistic manner.

Moreover, the AR based shopping assistant is also offering the users with real time recommendations based on their past purchases, likes, preferences, and dislikes. This in detail data analytics is allowing them to understand what’s actually revolving in the digital world, and how far things have changed till now. 

  1. Gamification and Customer Engagement

On fourth we have a gamification and customer engagement module where brands are using AR as a game changer, and giving rewards to the users with points, and making the engagement force more viable.

Apart from it, we have seen great changes in the campaigns like, AR filters the experiences and creates shareable moments for the users, specially on social media, that boosts the brand visibility and attracts new customers in a go!

  1. Decrease in the Return Rates

Previously, when AR was not integrated within the Ecommerce app, it was so much expected that the parcels might come in return due to issues in color, size, and like. 

Women who love to shop online could make the purchases and when the parcels would come home they wouldn’t like a feature within it. Due to this, they faced a lot of issues, and businesses started with the no exchange policy that ultimately decreased the sales. 

However, when there is a will, there is a way. The senior management who were into data analytics, and technologies started researching AR and they planned to include it within the shopping app and see its impact. 

In the start month, they saw the women and men both were enjoying the online trial of the clothing on themselves, and the app’s response rate was also increasing. Moreover, the return ratio decreased because customers were happy getting the orders delivered to their door steps, and it was all just like they expected. 

Now, we have you know the importance of the “AR technology” integration within the Ecommerce industry. Note that E Commerce doesn’t only mean, apparel shopping but a lot of other stuff like, Furniture, Decoration stuff, Groceries and a lot more. 

Wrapping Up 

This is it for the day. We hope you all enjoyed reading about the different factors and areas where AR is playing a prominent role in the digital world and coming up with great digital solutions. We tried to mention everything within the blog, however, if you think that we missed any important case study then, do let us know in the comments section. We would love to hear it back from you. Our tech experts are always on the watch of coming up with great ideas, and considering all the aspects that take them to the final destination of success.

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